Denver’s Ski Giant Takes Center Stage: Alterra Mountain Co. to Host Olympic Events in 2034
The world of skiing is buzzing with excitement as a Denver-based ski giant, Alterra Mountain Co., gears up to host several skiing events at the 2034 Winter Olympics in Utah. The International Olympic Committee (IOC) has officially chosen Salt Lake City as the host city for the games, and among the 13 venues selected, Deer Valley Resort, owned by Alterra, stands out as a prime location. This isn’t just any ordinary ski resort; it’s a destination that’s poised to become even more spectacular by the time the 2034 Winter Games arrive.
Alterra is investing heavily in expanding Deer Valley, adding a whopping 3,700 acres of terrain, a brand-new base village, 16 state-of-the-art lifts, and a 10-person gondola. This ambitious expansion will transform Deer Valley into a skiing paradise, making it the second-largest resort within Alterra’s impressive portfolio of 17 mountain resorts. Once these upgrades are complete, Deer Valley will boast an astounding 5,726 skiable acres, stretching across 10 magnificent peaks. To put this into perspective, Alterra’s two largest Colorado resorts, Steamboat and Winter Park, each offer approximately 3,000 skiable acres. Imagine the sheer scale and grandeur of Deer Valley – it’s truly a skier’s dream come true.
Deer Valley’s commitment to hosting the Winter Olympics is more than just a symbolic gesture. It’s a testament to the resort’s dedication to providing world-class skiing experiences. Deer Valley is no stranger to hosting prestigious ski events, having served as the venue for slalom, mogul freestyle, and aerial events in the 2002 Winter Olympics. It has also hosted numerous World Cup ski competitions, showcasing its expertise in organizing and managing major events. The resort’s experience and proven track record make it a natural choice for showcasing the best of winter sports on the global stage.
Beyond the impressive ski terrain and a rich history of hosting top-tier events, Deer Valley is undergoing a complete transformation, making it even more appealing to skiers and visitors alike. This includes the development of a new village area, boasting over 800 hotel rooms, nearly 1,700 residential units, 250,000 square feet of retail space, and a state-of-the-art recreation center. The village will be a vibrant hub of activity, offering a wide range of amenities and experiences for everyone. Alterra’s vision is to make Deer Valley a truly accessible destination, welcoming not just skiers but also families, couples, and anyone looking for a memorable getaway.
Alterra Mountain Co. is a Denver-based ski giant with a deep-rooted passion for the sport and a commitment to providing exceptional experiences for skiers and snowboarders. The company’s leadership team is comprised of experienced professionals with a shared vision for growth and innovation. At the helm is Jared Smith, president and CEO of Alterra. He is a visionary leader who is dedicated to making Alterra a world-class ski company, and his enthusiasm for hosting the Winter Olympics is palpable. His dedication to the sport and his commitment to excellence have been instrumental in driving Alterra’s success and ensuring that the company is well-positioned to host these prestigious events. The company’s founding chairman, Eric Resnick, CEO of KSL Capital, is another influential figure in Alterra’s trajectory. His daughters’ involvement in the U.S. national ski team further underscores the company’s deep-rooted connection to the sport and its commitment to nurturing future generations of skiers.
The Olympic Legacy: A Boost for Utah’s Skiing Industry
The decision to host the 2034 Winter Olympics in Utah is a huge win for the state’s skiing industry. It’s a testament to Utah’s reputation as a world-class skiing destination, and it will undoubtedly draw attention to the state’s incredible ski resorts, including Alterra’s Deer Valley. The Olympics will be a catalyst for growth and development in the region, attracting new visitors, boosting tourism, and creating jobs. The spotlight will shine brightly on Utah’s skiing scene, showcasing its beauty, diversity, and exceptional snow conditions. This will be a game-changer for Utah’s skiing industry, propelling it to new heights of success.
Alterra’s role in hosting the 2034 Winter Olympics is more than just a business opportunity; it’s a chance to showcase the company’s commitment to the sport and to contribute to the legacy of the Games. Alterra’s investment in Deer Valley, coupled with its experience in hosting major events, makes it an ideal partner for the Olympics. The company is eager to contribute to the success of the Games and to create a lasting impact on the region. The Olympics will not only be a celebration of winter sports but also a catalyst for positive change, driving economic growth, enhancing infrastructure, and leaving behind a lasting legacy of inspiration and innovation.
As Utah prepares to welcome the world in 2034, Alterra is ready to play its part, showcasing the best of skiing and providing an unforgettable experience for athletes and spectators alike. The company’s dedication to excellence, its passion for winter sports, and its commitment to sustainable practices make it a perfect partner for the Olympics. The future of skiing is bright in Utah, and Alterra is leading the charge, driving innovation, fostering growth, and ensuring that the 2034 Winter Olympics are a resounding success.
Beyond the Slopes: A Transformative Journey for Deer Valley
The 2034 Winter Olympics are more than just a sporting event; they are a catalyst for transformative change. For Deer Valley, this change is already underway. Alterra’s ambitious expansion plans are not just about adding more skiable acres; they are about creating a destination that caters to a wider range of visitors. The new village area, with its hotels, residential units, retail space, and recreation center, is a testament to this vision. It’s a place where families can create lifelong memories, couples can escape the hustle and bustle of everyday life, and skiers of all levels can enjoy a world-class experience. Deer Valley is transforming into a place where everyone feels welcome, a place where the spirit of adventure and the joy of winter are celebrated.
The expansion is not just about adding amenities; it’s about enhancing accessibility and sustainability. Alterra is committed to making Deer Valley a more welcoming destination for people with disabilities, ensuring that everyone can enjoy the magic of the mountains. The company is also prioritizing sustainability, investing in renewable energy sources and adopting eco-friendly practices to minimize its environmental impact. These efforts are not only good for the environment but also attract visitors who value responsible tourism. The result is a win-win for everyone – the environment benefits, the resort thrives, and visitors enjoy a more sustainable experience.
The 2034 Winter Olympics will be a showcase for Deer Valley’s transformation. The world will see a resort that has embraced innovation, sustainability, and accessibility. It will be a testament to Alterra’s commitment to creating a world-class skiing experience for everyone. The Games will be a catalyst for continued growth and development, ensuring that Deer Valley remains a leading destination for skiers and visitors for years to come.
A Legacy of Winter Sports: Utah’s Unwavering Commitment
The 2034 Winter Olympics are a testament to Utah’s enduring legacy as a winter sports destination. The state has a rich history of hosting major events, dating back to the 2002 Winter Olympics. The 2034 Games will be a chance to build on this legacy, showcasing Utah’s stunning natural beauty, its world-class ski resorts, and its commitment to excellence. The Olympics will not only be a celebration of sport but also a catalyst for economic growth, infrastructure improvements, and community development. Utah is ready to welcome the world with open arms, showcasing its spirit of hospitality and its dedication to hosting an unforgettable event.
For Alterra Mountain Co., hosting the 2034 Winter Olympics is a chance to showcase its passion for skiing and its commitment to innovation. The company is eager to contribute to the success of the Games and to leave behind a lasting legacy. The Olympics will be a testament to the power of sport to unite people and to inspire dreams. As Utah prepares to welcome the world, Alterra is ready to play its part, ensuring that the 2034 Winter Olympics are a resounding success, a celebration of winter sports, and a catalyst for positive change.
- Alterra Mountain Co., a Denver-based ski giant, will host Olympic events at the 2034 Winter Olympics in Utah.
- Deer Valley Resort, owned by Alterra, is undergoing a massive expansion to become a skiing paradise with 5,726 skiable acres.
- Deer Valley’s history of hosting prestigious ski events and its ongoing transformation make it a top choice for showcasing winter sports on the global stage.
- The development of a new village area at Deer Valley will offer over 800 hotel rooms, nearly 1,700 residential units, and 250,000 square feet of retail space.
