News : Movistar becomes the new technological sponsor of the Valencia Half and Marathon


News : Movistar becomes the new technological sponsor of the Valencia Half and Marathon

valencia marathon movistar

Movistar joins the family of sponsors of the Half Marathon and the Valencia Trinidad Alfonso EDP Marathon as a technology partner. The agreement to join as a test partner, which was sealed today at the Movistar Store in Valencia between Paco Borao, president of the Correcaminos Sports Society, and José Manuel Casas, territorial director of Telefónica in the Valencian Community, it will be for the next three editions and was created with the aim of helping to technologically promote both careers. The brand will be positioned as an Official Brand in the sponsorship structure of the events, together with CaixaBank and Coca-Cola.

Movistar is one of the leading sports sponsorship companies in our country. The telecommunications brand will be present on December 6 in the Elite Edition, supporting the Organization of the Middle and the Valencia Marathon to take a technological leap that allows further improvement at the organizational level.

In this way, the entry of Movistar as a technological partner will provide runners with useful tools before or during the tests and will mean the incorporation of new features to make the Valencia Half and Marathon a more dynamic test. These innovations include arches and led screens at different points of the route where data of interest of the race, motivational messages or the live broadcast of the race will be displayed, or a system that will allow the visualization of the route in 3D to follow the test and identify its main points of interest.

Likewise, the transformation of sports competitions motivated by COVID-19 has led Telefónica to incorporate into the race a Covid-19 distance control and traceability system to make the test a clean and safe space. This system will measure the traceability of contacts between the organization’s staff and the volunteers, with real-time alerts if the minimum safety distance is breached, or with notifications via email since the system allows anonymous detection of whether a user has had close contact with a hypothetical positive case (infographic attached).

The alliance between Movistar and the Valencia Trinidad Alfonso EDP Half Marathon and Marathon is one more step in a collaboration that already took place in previous years with the production and broadcasting of the event, as well as the development of additional audiovisual content. The agreement will help boost Movistar’s broadcasting signal distribution work, which will allow the races to be seen in many more countries and will expand the impact of the tests internationally.

During the presentation of this sponsorship, Paco Borao, president of the Correcaminos Sports Society, assured that “In a very special year for us, not only because of the extraordinary conditions that we are experiencing due to COVID-19, but also because of the special celebration of our 40th Anniversary, it is a great joy to see how the family sponsors of the Valencia Trinidad Alfonso Marathon EDP ​​and the Half Marathon not only stay with us but also the family increases and with the arrival of a great partner and ally such as Movistar, the national benchmark in its sector and one of the world’s great telecommunications companies. Furthermore, we are convinced that this alliance with Movistar, as a new sponsor, will bring us much more than an economic contribution in the coming years, as it represents a technological boost so that the Valencia Half and Marathon not only continue to be the best races in Spain. they are also the most technologically advanced”.

For his part, José Manuel Casas, director of Telefónica in the Valencian Community, assured that “It is a pleasure to celebrate our union for three years with the Trinidad Alfonso EDP Valencia Half Marathon and Marathon, an alliance that reinforces Telefónica’s support for sports and specifically the marathon, and also ratifies our commitment to Valencia”. According to Casas, “This alliance is part of Movistar’s commitment to supporting Spanish sport and promoting the use of technology as the great ally of athletes”. In this way, “We are a technology company and we want our innovation to add value to sports. For this reason, Telefónica has designed technological solutions based on IoT, Big Data and Artificial Intelligence for the Valencia Trinidad Alfonso EDP Half Marathon and Marathon, with the aim that the race provides a unique and safe experience to its runners and followers, thanks to technology and digital solutions”, Concluded the representative of Telefónica.


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