News : Nike-Adidas personal branding and technical tie festival in Gdynia

News : Nike-Adidas personal branding and technical tie festival in Gdynia

Festival of personal brands and with sneakers as protagonists / World Athletics

The Gdynia World Half Marathon was, both for men and women, the best race in history in this distance. Impressive marks, an avalanche of athletes doing their personal best. A real madness. Up to 10 participants in the men’s test dropped the hour. ANDAmong that TOP-10, two national records (those of the South African Mokoka and the French Amdouni) and the record of the championships of the winner Jacob Kiplimo in the first approved half marathon of his life. 19 years old. On the female side, more of the same. 16 athletes going down 70 minutes, the World Record in women’s only races for Jepchirchir (1.05.16), the European Record of Kejeta (1.05.18), the national record of the Turkish Yasemin Can and those of the Swiss Schlumpf and the Ugandan Chekwel …

There is a data that is very significant in relation to that. Provided by athletic trainer PJ Vazel. 59% of the male participants achieved a personal best in Gdynia and 65% of the women who took the exit also achieved their best record. In 2018 in Valencia, for example, the percentages were 42-42, in 2016 20-25, in 2014 50-43, in 2012 18-25. To give us an idea.

Nike-Adidas, distribution of ‘points’

It is inevitable to comment that in this exponential increase the shoes have had a lot to do with it. On the podium there was a technical tie between the Nike Vaporfly Next% and the Adidas Adios Pro. In the men’s event, Kiplimo wore the Nike, Kandie the Adidas and Walelegn Nike. In the women’s section, the winner Jepchirchir had the Adios Pro, the second Kejeta as well, and Yehualaw closed the podium with Nike.

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