The best material will also be in the Tour de France
One more year and faithful to his appointment, the best cycling gear will be present at the Tour de France.
In an atypical edition we will once again have the opportunity to see the best of the market in action. The best bike brands will take advantage to show off their latest models, while manufacturers of wheels, glasses, helmets, shoes, potentiometers, clothing brands or nutrition They will use the enormous anticipation of the race to show their heads in the moments of “prime time”.
As I told you in the preview of the 2020 Tour de France, 22 will be the teams represented in this edition. 22 structures with 8 runners each that will depart from Nice with the intention of meeting the sporting objectives, but also with the clear desire to reward and give visibility to their indispensable sponsors.
The Tour de France is the race of the year and commercially a unique showcase for the most important manufacturers of the year.
Now is the time to break down the list of registered, pull social networks and inspect that Cycling brands triumph in this Tour de France. I already anticipate that the 2020 edition arrives loaded with news and that more than one brand will regret the missed occasion. Do not miss the last section on seriously injured.
The equipment of the teams in the Tour de France
22 teams and up to 19 different bicycle brands. This is the figure that will surround the peloton in the 2020 edition.
A huge variety that undoubtedly highlights the growth of a sector that does not stop seeing as new bicycle brands emerge with force.
Specialized, Canyon and the pretty Williers They will be the only firms that will have double representation in this Tour de France. The rest of the brands present are: Pinarello, Bianchi, Eddy Merckx, Lapierre, Merida, Cannondale, Trek, Giant, De Rosa, Colnago, Ridley, Scott, Factor, BMC, Cervélo and KTM.
All of them bring here their high-end models and obviously their respective time trial or triathlon models.
In this Tour de France we will not have no Spanish bicycle brand. Neither Orbea ni BH something that undoubtedly calls into question the quality and reliability of their products will be present.
Nor will contrasted brands that were present in previous editions such as Cube, Argon, Look, Time or Focus
In this Tour de France we will not have any Spanish bicycle brand
Although the competition is increasingly fierce Oakley continues to take the cake when it comes to cycling glasses.
Oakley continues to reign within the professional peloton, although it is increasingly close to quality competitors such as 100%, Roka, Ekoi, Scicon or the striking Bliz.
Here comes one of the great dilemmas and that is that the choice of shoes is probably the most personal element of a runner.
Most teams, and even some runners on a personal level, have official shoe sponsors. However, it is common to see more than one cyclist come out with black tape in the brand's logos.
In such a long career the comfort it is essential and much of the physical discomfort can come from the foot. More than one cyclist skips the Commercial contract and the teams leave a certain way in this regard.
Specialized, Shimano, Gaerne, Bont, Northwave, Fizik, Sidi They will be present. For the first time we will also have Decathlon cycling shoes in the race. The Van rysel they will be starting in Nice.
Fully immersed in the controversy over the use of disc brakes, it is time to analyze the wheels of the Tour de France bicycles.
Brands like Campagnolo, Corima, Fulcrum, Enve, Shimano, Fast Forward, Zipp, Vision or Mavic they will be one more year in France. They will be accompanied by other brands such as Cadex, Lightweight, DT Swiss or Black Inc. Obviously, all of them will make all kinds of models and profiles available to the teams.
The hegemony of Garmin It seems to have no end and is that, although brands like Wahoo, Bryton, Stages or SRM they keep poking their noses their share of participation is still very less.
The desired and so criticized potentiometers they will be an indispensable element for all cyclists.
The millimeter control of effort and the ability to manage energy continues to prevail and for this reason brands such as Stages, Shimano, Rotor, Look or Quarq They will take advantage to show off their most precise models. Power meters are at the forefront of the day and it would be a sin to overlook the commercial opportunity of participating in an entire Tour de France.
I did not want to limit myself to the material and miss the opportunity to analyze the sports nutrition of the teams in the Tour de France.
Nutrition is essential for athletic performance and for this reason teams have official nutrition sponsors.
Science In Sport, Powerbar, 226ers, Enervit, Vifit, High5 or NamedSport They will bring a shipment of gels and energy bars to a large part of the squad teams.
Sram Campagnolo or Shimano
When choosing a cycling group there is always the eternal debate of having to choose between Sram, Campagnolo or Shimano.
Personally, I have already expressed my opinion, but the Tour de France does nothing more than verify what has been said. Shimano is still the king by far and Sram has even seen Campagnolo beat him in the professional peloton.
Shimano will be the official group of 17 teams, while Campagnolo will sponsor 3 and Sram only two (Movistar and Trek).
As for tubular and tire brands, the thing will be more distributed than in previous years. Continental still holds pole position, but Vittoria starts to cut back.
Other brands of tubulars that will be in the gala round are Michelin, Hutchinson, Wolfpack, Pirelli, Maxxis, Specialized or Vredestein
Another tremendously visual aspect is the clothing items of the teams. The best brands of cycling clothing want their place in the Tour de France and for this reason it is normal that we have so much variety.
Leotards and culottes with designs for all tastes but also from totally different brands. The list of manufacturers is huge. Castelli, Nalini, Giordana, Agu, Sportful, Rosti, Vermarc, Ale, Le Col, Rapha, Ekoi, Santini, Etxeondo, Champion, Katusha, Craft and Noret
As far as protection is concerned, things are also very distributed. In fact, some bicycle brands take the opportunity to also sponsor their brand of accessories and components.
Kask, Giro, Lazer, Ekoi, Specialized, Rudy Project, POC, Abus, Bontrager, Scott, Giant, Met, Limar, HJC and Force They will be the helmet brands in charge of protecting cyclists in the event of a fall.
The big losers
If with the previous analysis we have reviewed the great brands that will be present at the start of the 2020 Tour de France, it is time to remember those absent or those brands that have seen their participation quota significantly reduced.
The absence of Spanish bicycle brands is surprising. Neither Orbea, nor BH will be this year at the exit and other international firms such as Cube, Argon, Look or Focus They will also skip the most atypical edition of the gala round.
In terms of components and accessories, the market shares are quite distributed and more and more brands want to appear in the World Tour peloton.
Sram is precisely one of the great losers. The American manufacturer does not stop seeing how it is impossible for him to follow Shimano's trail and the controversies that surround him constantly diminish his public image.